The rise of the Instagram baby! Bizarre trend sees parents naming newborns after photo FILTERS, with Lux and Ludwig listed among 2015’s most popular new names


It seems millennial parents aren’t just documenting their children’s every move onInstagram- they’re actually naming their babies after their favorite aspects of the photo-sharing app, too.BabyCenterhas released the results of its annual Baby Names Survey, and while some of their findings are not too shocking – Sophia is the top pick for girls for the sixth year in a row, and Jackson is the top name for boys for the third year running – a few of the trends they discovered are a bit more surprising.The one that most people are sure to tweet about? There’s been an upswing in popularity of names inspiredby some Instagram filters – though thankfully not Lo-Fi or Hefe.


‘You take these precious moments in your life and [a filter] makes them even more beautiful, it enhances them. I think people have just really warm feelings about that and these names come into their consciousness,’ Linda Murray,BabyCenter’sglobal editor in chief, toldToday.’They’re looking for something unique, but not unheard of,’ she went on, adding: ‘No one’s naming their baby X-Pro II.’But plenty are naming their little boys Lux, as the former filter – which has now been turned into a separate sharpening tool on Instagram – has seen a 75 per cent rise in popularity since 2014.Also for boys, Ludwig is up 42 per cent, Amaro is up 26 per cent, Reyes is up 26 per cent, Hudson is up four per cent, and Kelvin is up 3 per cent.Baby girls are getting the filter treatment, too. Valencia – which is one of the most popular choices for enhancing selfies – has gone up 26 per cent in popularity, while Juno and Willow have risen 30 and 13 per cent, respectively.


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